The joint venture between New Zealand dairy nutrition company Fonterra and India’s FMCG powerhouse Future Consumer aims to disrupt the Rs 4.23 lakh crore foodservice sector with one of Fonterra’s leading global brands.
Anchor Food Professionals is recognised throughout the world as a brand that provides chefs with high-quality dairy ingredients that offer superior performance to help them create great tasting food that their customers love.
Mr Sunil Sethi, Chairman of Fonterra Future Dairy and Managing Director of Fonterra Brands Sri Lanka and the Indian Subcontinent, said the joint venture sees a huge opportunity for Anchor Food Professionals to support the foodservice industry in India.
“At Fonterra, we are experts in dairy innovation with over 400 scientists working each day to develop products that allow chefs to perform at the top of their game in the kitchen. Anchor Food Professionals enables chefs to create food that not only tastes and looks better, but helps them to run a more efficient kitchen with better yield and less wastage.
“If we combine the functional advantages of these products with the trends we see at a consumer level, then I believe we have a strong opportunity to win. The new Indian consumer is young, urban, and has more disposable income. They eat out of home on average twice a week and are demanding high-quality and better-tasting food.
“We believe Anchor Food Professionals can play a significant role supporting chefs in their quest to deliver even better tasting food that keeps their customers coming back again and again.”