Sharing the goodness of milk this Ramadhan and World Milk Day
Fonterra Brands Indonesia Celebrates World Milk Day by Launching New Anchor Full Cream Milk Powder
Fonterra Brands Indonesia today launched its new Anchor Full Cream Milk Powder for the first time in Indonesia, in celebration of World Milk Day to recognise the importance of milk as a global food. This launch completes Anchor’s butter and cheese portfolio, which are popular family favourites in Indonesia.
Shekhar Rapaka, President Director of PT Fonterra Brands Indonesia, said, “Established in 1886, Anchor is one of our power brands which is today available on more than 160 products in 80 countries around the world. We are proud to bring Anchor Full Cream Milk Powder to Indonesia for the first time, sharing the goodness of pure original New Zealand Milk with Indonesian families who are demanding more nutritious and high quality foods.”
“One of our competitive advantages is our fully integrated “grass to glass” supply chain. From our farms to your home, we take great care to protect the nourishing goodness of milk. With over a century of dairying heritage and experience, Fonterra farms the way nature intended, with our cows grazing on lush pastures. Our cows consume on average 85 per cent grass in their diet which allow them to produce delicious and nutritious milk,” Added Shekhar.
Available exclusively on leading online shopping destination Lazada, Anchor Full Cream Milk Powder can be delivered to the doorsteps of Indonesian families at the press of a button.
“As more consumers grow in savvy technology use and shop for essentials such as dairy online, we are delighted to partner with Lazada to seize opportunities in shifting consumer behaviour and drive greater reach of our dairy nutrition.”
“In the lead-up to World Milk Day, the launch of Anchor Full Cream Milk Powder also falls within the holy month of Ramadhan. We are committed to making a difference to Indonesian communities, by sharing the goodness of milk through our Anchor Berbagi programme.”
Anchor is collaborating with humanitarian relief NGO Aksi Cepat Tanggap (ACT) to give away 3,000 glasses of Anchor Milk and Iftar meals for three days leading up to World Milk Day. This is the second time Fonterra Brands Indonesia has worked with ACT to share the goodness of dairy with those who need it most.
Mukhti, Director of Aksi Cepat Tanggap, said, “We would like to express our appreciation to Fonterra Brands Indonesia for delivering on its commitment to share the goodness of milk to those in need, through Anchor Berbagi. Ramadhan is a great opportunity to celebrate goodness, and we’re humbled to be able to provide Iftar meals for beneficiaries and less fortunate families.”
Anchor Full Cream Milk Powder has all the goodness of natural milk, providing high quality protein and important minerals and vitamins in each glass. A glass of milk provides 12 per cent of daily protein intake recommendation, which helps support body functions and immunity through the day especially during the fasting month of Ramadhan. As a part of healthy diet[IY1] , milk is important to be consumed by the whole family, especially when the demand for nutrients is high.
Ines Yumahana, Senior Nutrition Manager of PT Fonterra Brands Indonesia, explained, “Food intake during the fasting month should contain nutritious foods, and milk is considered a nutrient-dense beverage because it contains plenty of needed nutrients, providing energy including high quality protein, and important minerals and vitamins. Consuming milk after well combined meal at Iftar and during sahoor, will help to replenish nutrients our body needed.
Milk also has low glycemic index, whichincreases our blood glucose steadily after we consume it, due to its natural sugar content (lactose) and nutrient composition thus milk can keep you full for longer and stave off hunger.
“Milk provides high quality protein, containing all 9 essential amino acid, as well as mineral zinc and vitamin A, all have roles in strengthening immune system. Other than a good protein source, milk is known as good source of absorbable calcium. All those nutrients are important at all life stages,” added Ines.
Olla Ramlan, public figure and mother-of-three, said, “As a mother, I am very concerned about my family’s health. I have to ensure that my family members fulfil each of their nutrition requirements, especially during Ramadhan. A well-balanced, nutritious meal and a glass of milk during Iftar and Sahur is a must to support healthy diets during the fasting period. So I am pleased to hear about the launch of Anchor Full Cream Milk Powder, and I can’t wait to provide my family with the goodness of its pure original New Zealand milk.”
Anchor Full Cream Milk Powder is suitable for all family members and is available in 200 gr, 400 gr, and 800 gr at the price range of Rp 24,000 – Rp 85,000. It is exclusively available on Lazada, as part of Fonterra’s global partnership with Lazada across Southeast Asia.