nutrition

Age is not an Excuse to Stop Living an Active Life

  • July 07, 2019
  • 3 min read

In Commemoration of the National Elderly Day, Anlene™ Encourages Indonesians to Proactively Invest in Better Health from Now On.

Jakarta, July 7th, 2019.  The 2018 Basic Health Research (Riskesdas) revealed that at least 30% of elders are living a dependent life due to injuries or clinical conditions such as heart disease, stroke, and others.

Elders can eventually live a healthy and productive life if they maintain their health through regular exercise and fulfill the body’s nutritional needs. In commemoration of the National Elderly Day (NED), Anlene™, the nutritional dairy brand under Fonterra Brands Indonesia, supports the Ministry of Health of the Republic of Indonesia in encouraging and educating Indonesians to invest in better health from now on to live a healthy life and stay active at old age.

This partnership is expected to help achieve the nation’s targets in reducing sedentary lifestyle among adults.

Rhesya Agustine, Marketing Manager Anlene™, Fonterra Brands Indonesia

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Rhesya Agustine, Marketing Manager Anlene™, Fonterra Brands Indonesia said, ”The education program is a continued commitment between Fonterra Brands Indonesia and the Health Ministry based on a Memorandum of Understanding we have signed back in 2018.

This partnership is expected to help achieve the nation’s targets in reducing sedentary lifestyle among adults by 15% by the end of 2030 as stipulated in the United Nations Sustainable Development Goal (SDG’s) and the Global Action Plan on Physical Activity (GAPPA) from the World Health Organization.”

According to the Statistic Center Agency, elders and citizens above the age of 60 years old are still within the productive-age population (15-65 years old).

Despite this, the 2018 Basic Health Research revealed that as much as 22% of elders in Indonesia experienced mild dependency, while 3.7% from moderate, severe, and total permanent dependency. The research further described several types of dependency suffered by the elders that render them dependent on their families to live, including:

  • Heart Disease: 30,2% of elders are suffering from mild dependency, while 4,0% from moderate, severe, and total permanent dependency

  • Diabetes Mellitus: 30,6% elders are suffering from mild dependency, while 4,2% from moderate, severe, and total permanent dependency.

  • Stroke: 33,3% elders are suffering from mild dependency, while 23,3% from moderate, severe, and total permanent dependency.

  • Rheumatism: 28,4% elders are suffering from mild dependency, while 2,6% from moderate, severe, and total permanent dependency.

  • Injuries: 29,7% elders are suffering from mild dependency, while 4,9% from moderate, severe, and total permanent dependency.

Rhesya Agustine added, “Anlene™ is a pioneer that consistently inspires all Indonesians to live a healthy and active life until they reach old age since 1999 by educating people the importance of fulfilling nutritional needs for the bones, joints, and muscles.

This initiative is realized through the Anlene™ 10.000 Langkah and Ayo Indonesia Bergerak campaigns while encouraging people to consume Anlene™ as part of proactive investment in better health. We believe that with the consumption of the right nutrition, age is not going to stop you to live in your prime.

During the NED, Anlene™ promotes public workouts and provides Move Check which offers bone health and density tests as well as body age measurement.”

Anlene™, enriched with MoveMax™ formula (high in calcium, protein, and collagen), helps maintain healthy bones, joints, and muscles to let you maintain an active life.

Now, Anlene™ launches the new AnleneTM Gold Plus enriched with MoveMax™ (calcium, protein, and collagen) and Beatplus™ (high fiber from wheat and inulin, kalium, vitamin B9 and B12 essential, no added sugar, low cholesterol, and low in saturated fat) which helps maintain healthy bones, joints, and muscles, while maintaining your cholesterol, blood pressure, and sugar blood at a low level.