Consumer Protein Awareness
The Evolution of Protein: Beyond Quantity to Quality.
While quantity grabs attention, Julian Mellentin emphasizes the often overlooked factor—protein quality, measured by the DIAAS scale. Dairy protein excels at 100%, ensuring optimal absorption, while plant proteins are challenged with lower scores. See how brands like Chobani and Nestle are advancing protein quality awareness, shaping the market's next phase.
Join Julian Mellentin as he navigates the dynamic rise of protein's importance over the past 15 years. Watch the video below to learn more.
References
- 00'41 / 00'50 DIAAS scores of various proteins (%). Adapted from: John K. Mathai, Yanhong Liu and Hans H. Stein. (2017). Values for digestible indispensable amino acid scores (DIAAS) for some dairy and plant proteins may better describe protein quality than values calculated using the concept for protein digestibility-corrected amino acid scores (PDCAAS). British Journal of Nutrition, Vol 117, Issue 4, 28, pp. 490 – 499.
- https://pubmed.ncbi.nlm.nih.gov/28382889/