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Rising incomes and a growing middle class in China are fuelling demand for Western-style breakfast items such as butter, cream and cheese, says Fonterra.

At its Annual General Meeting today Fonterra announced the launch of a new range of premium Anchor products in China, in response to the ongoing growth in demand for safe, high-quality dairy nutrition.

Fonterra China delivered strong results on China’s Double 11 sales day, the world’s largest single-day online shopping event, with total sales of NZD $12.5 million in 24 hours across the Anchor, Anmum and Anlene brands – up 44 per cent on last year.