Marketing

Why we don't sugar-coat our marketing.

As a global dairy company, Fonterra is committed to delivering high-quality dairy nutrition. We recognise the world is faced with significant nutrition problems at different ends of the spectrum; poor quality diets leading to nutritional deficiencies or obesity – and sometimes both. These are problems we want to help solve.

To help combat these issues, industry and government have introduced a range of voluntary codes to ensure a high sense of social responsibility in advertising and marketing food and beverage products in Australia.

As part of our commitment to promote responsible consumption of our products at all life stages, we adhere to the Australian Association of National Advertiser’s Food and Beverages Advertising and Marketing Communications Code and are signatories to the Australian Food & Grocery Council Responsible Marketing to Children Initiative.

All of Fonterra’s product and nutrition claims are compliant with local regulatory requirements and based on robust science.

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