What we stand for

The dairy industry is built from the ground up, and we are committed to making a positive difference to our people, our farmers, our customers, our communities and environments where we operate.

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Grass Roots Guidelines

At Fonterra we recognise the vital role that strong, healthy rural communities play.

The Fonterra Grass Roots Fund is our way of saying thank you by supporting projects, ideas and initiatives that bring our rural communities together and make them better, safer, more vibrant places to be.

The fund opens doors for a wide range of community projects with grants of between $500 and $5,000. To be considered, your initiative or activity must fit within one of the three categories below.

Fonterra Grass Root Fund guidelines

- PDF, 2.1 MB

Sponsorship Guidelines

1. Bringing communities together...
The Fonterra Grass Roots Fund enriches our communities by bringing people together.  Examples of previous community sponsorships in this category include:
  • Assisting rural events
  • Community activities that add value to the dairy industry
  • Local business award programmes that have a strong connection to the dairy industry
  • Recreation sports initiatives that include the wider community
  • Educational resources for community-wide use
  • Emergency services
2. Caring for our environment...
We take care of the environment by supporting sustainable initiatives. Examples of previous environment sponsorships in this category include:
  • Environmental projects such as tree planting or cleaning a local community space
  • Recycling and environmental educational programmes
  • Community environmental initiatives, for example worm farms and vegetable gardens
  • Equipment used to enhance the environment
3. Promoting healthy lifestyles and dairy nutrition...
We encourage our communities to live healthy lifestyles, which encompasses consuming the recommended amount of dairy daily. Examples of previous healthy lifestyle and dairy nutrition sponsorships in this category include:
  • Community sport and activity days
  • Health education initiatives for the wider-community
  • Child health and safety initiatives, for example high visibility vests for children crossing busy roads
  • Emergency response services equipment, for example a defibulator, locator beacons, safety jackets 

Please note:

To be considered for sponsorship, your application must fall within one of these categories. All viable applications are evaluated by a regional sponsorship committee, however each funding round, we receive more applications than we can support. If your application is unsuccessful, you may like to consider reapplying the following year.

Fonterra Grass Roots Fund Criteria & Regions

The Fonterra Grass Roots Fund will support activities/projects that:
  • have a group focus
  • are held on public land
  • are regionally specific (not nationwide)
  • take place within the region the application is submitted under
  • only request between $500 and $5,000
  • appeal to a wide audience which includes the wider community
  • are not community watch programmes or product requests
  • are not associated with tobacco, drug or alcohol consumption
  • are not detrimental to public health or safety
  • are not sponsored by a dairy industry competitor
  • do not include general building construction, maintenance, operational or salary costs
  • do not cover promotion and advertising costs
  • do not promote political, religious or military organisations
  • do not include trips with requests for travel, accommodation and food costs
  • naming rights requests for a regional conference and/or exhibition must have a dairy connection
  • clubs with memberships that are open to the public
Regions covered...
West Gippsland
Andrew Nooy
Northern Victoria
Matthew Brady
South West Victoria
Randall Ferguson
South West Victoria
Jodie Narik
Outer Eastern Melbourne
Chris Grzegorczyn
North West Coast Tasmania
Patrina Synfield
North Coast Tasmania
Patrina Synfield


Keep an eye out for the next round of funding - applications open January 2019!


View our frequently asked questions.