Brands

Out there in the universe, stars are born every day. But, closer to home in Cobden, Western Victoria, a star is born every second – Australia’s favourite butter, Western Star™.

E-Jian Loh’s role requires her to be very creative – and to think outside the box.

Last year, more than four million Australians experienced uncertainty around where their next meal was coming from.

Australians love our brands – Mainland, Perfect Italiano and Western Star – and it’s not just us saying it, they’re the most popular in their categories.

Western Star, Australia’s favourite butter, has been judged Australia’s Champion Butter for a seventh time at the Dairy Australia Grand Dairy Awards 2019 – an awards program that recognises the ‘best of the best’ dairy produce made from Australian milk. 

In today’s marketplace, it’s important to listen to the consumer. Holding the number one position in butter and spreads, and having made a tough decision to divest our yoghurts and dairy desserts business, we know this better than most.