Brands

Australians love our brands – Mainland, Perfect Italiano and Western Star – and it’s not just us saying it, they’re the most popular in their categories. 

Darren Wilkinson, or ‘Dazza’ as our people of Fonterra’s Cobden site know him, has been a butter maker for 20 years. He’s no ordinary butter maker though, he’s a champion butter maker – and it’s not just us saying that, it’s been confirmed – nine times over in fact!

Western Star, Australia’s favourite butter, has been judged Australia’s Champion Butter for a ninth time at the Dairy Australia Grand Dairy Awards 2019 – an awards program that recognises the ‘best of the best’ dairy produce made from Australian milk. 

In today’s marketplace, it’s important to listen to the consumer. Holding the number one position in butter and spreads, and having made a tough decision to divest our yoghurts and dairy desserts business, we know this better than most.