November 22, 2018

$21 million in six hours

Anchor Food Professionals creams the competition and sets sales records at Countrywide trade expo

Anchor Food Professionals has smashed the all-time sales record at Countrywide’s foodservice distributor trade show in Melbourne, selling $21 million of dairy in just six hours – almost doubling the record set by the team in May this year.

This equates to an impressive $58,000 worth of sales per minute and 185,000 cartons of dairy products.

Countrywide is Australia’s largest group of independently-owned wholesale distributors, delivering to tens of thousands of foodservice outlets across the country.

The company’s twice-yearly Stockmarket event provides an opportunity for its 119 distributor members to buy from more than 100 food suppliers, including global suppliers including Anchor Food Professionals, Mars, Nestlé and Unilever.

Anchor Food Professionals National Account Manager, John Zoghbi, says that the team was thrilled to set an all-time supplier sales record at the event, shattering its previous record-breaking result.

“At the last event in May we set a record with $11 million in sales, which trounced the $7 million record previously held by another major food company.

“We wanted to use this platform to drive an aggressive growth agenda as part of our F19 strategy, so we set an ambitious target of $20 million in sales – which we were not only able to meet, but exceed.

“Our focus during this event was to deliver value at scale, by leveraging our trusted dairy product portfolio, deep channel expertise and value-driven customer partnerships.”

John says that the success of the event was due to the collective effort of the entire team who leveraged their already strong distributor relationships to achieve the record performance.

“As well as the outstanding sales results, the team has much to be proud of –  it has validated that as a collective we can Do Great Things – which is our Foodservice theme for FY19,” concludes John.