Western Star ‘Butters Up’ the Western District on a 90th Birthday Voyage
31 March 2017
Western Star is celebrating 90 years of butter making this year. To commemorate, Australia’s favourite butter is ‘buttering up’ its home state of Victoria—including Cobden and Warrnambool—with a 90th Birthday Voyage.
A giant truck in the form of an iconic butter block on wheels will depart its hometown of Cobden on its maiden voyage to Sydney, where we will give away more than 90,000 samples of hot cross buns and Western Star Spreadable at the Sydney Royal Easter Show. Along the way, the big birthday truck will spread plenty of ‘simple happiness’ by handing out Western Star Spreadable and hot cross buns at stops throughout the Western District of Victoria.
The truck will leave from Cobden, the hometown of Western Star where they have produced the butter since 1926, stopping in Warrnambool, Portland, Hamilton, Maryborough and Bendigo before arriving in Sydney just in time for Easter.
One pack of Western Star is sold every second, and one in every three households in Australia purchases Western Star each year. Last year alone, Australians purchased nearly 38 million Western Star butters and spreads.
“For the past 90 years and to this day, Western Star butter has been expertly crafted in Cobden from just two natural ingredients—cream and salt”, said Cobden Plant Manager, Bruce Manson.
“We couldn’t do this without the Cobden community or our 250 farmers throughout the southwest region of Victoria, so it’s only fitting that our Birthday Voyage celebrates where it all began and those who helped us reach this milestone”.
Corangamite Shire Mayor and Cobden resident, Jo Beard, whose great grandfather was involved in the Western Star butter factory 90 years ago looks forward to welcoming the truck: “Western Star has made countless contributions to the Cobden community and regional Victoria over the past 90 years, from investing millions, supporting community initiatives and not to mention creating jobs. Western Star is truly engrained here”.
There’s no denying that Western Star is Australia’s favourite butter—it was first confirmed in 2006. Western Star Original Butter also was named the Grand Champion Butter at the 2017 Australian Grand Dairy Awards for the second year running—the highest honour in the industry.