Indulgent
The Fonterra Deluxe protein range allows customers to develop new premium, indulgent textures, creating superior yoghurt.
The main challenge, of developing superior tasting yoghurts, is meeting the ideal nutritional composition (fat, sugars etc). Deluxe protein provides the perfect solution by combining high quality dairy protein with leading functionality, texture and flavour while maintaining or improving the nutritional composition desired by consumers.
Today’s consumer has evolved. Traditionally yoghurts were consumed by those who appreciated the nutritional quality of the product and primarily consumed the product in order to receive the inherent benefits of yoghurt.
Yoghurts are now increasing being purchased by a wider range of consumers, as a healthy snacking option. With an increasing range of product on offers, consumers are spoilt for choice. Purchase decisions are now more likely to be based primarily upon the taste experience, secondly by the functional or nutritional benefits. These consumers seek superior taste experiences while at the same time delivering the nutritional benefits of traditional yoghurt. To meet this challenge, yoghurt manufacturers need to optimize the combination of cultures, fruit preparation and dairy ingredients.
The Deluxe range assists with lowering the fat and/or sugar content of regular yoghurts ensuring the product will be the first pick off the shelf.
The Deluxe protein range of ingredients provides the mandate to lead the market with great tasting products that not only satisfy and exceed the expectations of the existing market – but compete for even the most discerning consumers, ultimately leading to new eating occasions.
