About Consumer Brands
Fonterra Brands is the consumer products division of Fonterra. We produce, distribute, market and sell ready-to-use dairy products throughout the world. We are the part of Fonterra that is most closely linked to our many millions of consumers across the globe.
We capture the goodness of dairy to produce a wide range of products from ready-to-drink milk and nutritional milk powders, to butter, yoghurt, superbly crafted specialty cheeses and indulgent ice creams. Our wide range of products cater to many differing consumer needs. We have Growing Up Milk formula's specifically for children right through to enriched calcium milk such as Anlene for adults,
Our brands that support this wide range of products are one of Fonterra's most important assets. Some of these are amongst the best-known and most loved dairy brands in the world. Many of them you will recognise and use at home yourself.
Amongst our most popular brands are ANCHOR, TIP TOP, ANLENE, BROWNES, ANMUM, MAINLAND, FRESH 'N FRUITY, SOPROLE and FERNLEAF.
By focusing our energy on continuing to have a deep understanding of consumers and world wide consumer trends and using this insight to develop new innovative and healthy dairy products we will keep Fonterra's brands as the first choice for consumers.
Global Reach, Local Touch
Fonterra Brands offers our customers an unrivalled blend of global strength and local knowledge. We call it global reach, local touch.
Employing around 10,000 people in over 30 operating companies worldwide, we give our customers the assurance that they are partnered with one of the world's leading dairy companies, with the products and high service levels to meet their needs wherever they are in the world.
While our global reach is a strength we also know that lifestyles, taste preferences, eating habits and cuisine vary greatly from market to market. What consumers enjoy in Taiwan for example may not be the same as in Chile.
To cater to the specific needs of each market we have a network of regional teams that have an intimate knowledge of local tastes and the requirements of our customers on the ground.
