Fonterra Milk For Schools Packs Make Production Line Debut
All hands are on deck today at Fonterra Brands New Zealand's (FBNZ) Takanini site as the first Fonterra Milk for Schools packs make their way down the production line and into the coolstore to wait for their ride to school.
FBNZ Business Manager Beverages, Craig Irwin, says the production run has been much anticipated by the team who are eager to get the programme up and running.
"We often have new products on the line, but they never create as much excitement as the Anchor packs' debut has today. Fonterra Milk for Schools is an incredible initiative and we're all honoured to be involved."
So far 81 Northland primary schools have signed up and are awaiting the first delivery of Anchor milk, due next month.
"The first production run is a milestone we've all been looking forward to and the programme launch is definitely the next. With the success of today's run we're set to have milk in schools on March 19 so Northland students can plan for an extra serving of nutrition from that day forward.
"Milk is a fundamental building block of good health and I'm thrilled that we're doing what we can to make it a part of our kids' diets," says Mr Irwin.
Fonterra will be monitoring the Northland pilot over the first three terms to establish how to best introduce Fonterra Milk for Schools to primary schools nationwide and iron out practical details such as getting the milk to schools, serving it cool and recycling the packaging.
To find out more or register a school please visit www.fonterramilkforschools.com.
For further information contact:
Fonterra Communications
Phone: +64 21 507 072
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Photo captions
Left: FBNZ Business Manager Beverages, Craig Irwin, is excited to see Fonterra Milk for Schools up and running. For a high-res version of this photo click here.
Right: One of the first Fonterra Milk for Schools packs fresh off the production line. For a high-res version of this photo click here.
About Fonterra
Fonterra is a global leader in dairy nutrition -- the preferred supplier of dairy ingredients to many of the world's leading food companies. Fonterra is also a market leader with our own consumer dairy brands in Australia/New Zealand, Asia/Africa, Middle East and Latin America.
The farmer-owned New Zealand co-operative is the largest processor of milk in the world, producing more than two million tonnes of dairy ingredients, value added dairy ingredients, specialty ingredients and consumer products every year. Drawing on generations of dairy expertise, Fonterra is one of the largest investors in dairy based research and innovation in the world. Our more than 16,000 staff work across the dairy spectrum from advising farmers on sustainable farming and milk production, to ensuring we live up to exacting quality standards and delivering every day on our customer promise in more than 100 markets around the world.
