Our Strategy
Fonterra’s strategy focuses on four areas to meet the challenges and opportunities in the dairy industry.
- Ensure Fonterra remains one of the lowest cost, sustainable dairy co-operatives in the world.
- Build trusting partnerships with customers by being a multi-origin supplier, allowing us to build more valuable relationships through supply chain integration and innovation.
- In high growth markets, where it is not practical to use New Zealand milk, we will leverage our cow to consumer expertise to take leadership positions using locally produced milk.
- Make Fonterra products the first choice of customers and consumers wherever we do business
