FONTERRA AND RD1 JOINING FORCES FOR FARMERS

21 February 2013 2 min read

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Fonterra and its rural retail arm, RD1, have teamed up to help the Co-operative’s farmers reach their stock exclusion goal by the end of the year.

Fonterra and its rural retail arm, RD1, have teamed up to help the Co-operative’s farmers reach their stock exclusion goal by the end of the year.

 

Fonterra Chairman John Wilson, Director Global Sustainability Bruce Donnison and RD1 Managing Director Jason Minkhorst hosted Fonterra farmers for a barbecue at RD1’s Te Awamutu store to launch the promotion today.

 

“This is the biggest fencing promotion RD1 has ever run and we’re offering it exclusively to Fonterra farmers,” said Mr Minkhorst.

 

In June 2012 Fonterra introduced the Waterway Management Programme which states that as part of their supply contracts farmers need to ensure stock are excluded from waterways through permanent fencing or planting by 1 December 2013*.

 

Mr Donnison said this promotion is one of the ways Fonterra is helping its farmers to achieve this.

 

“Protecting New Zealand’s waterways is important to everyone in our Co-operative and we need to work together to make a difference.

 

“We know our farmers are working hard to make changes on farm, but we also know there are big costs involved. We want to do what we can to get in behind our farmers and support the great work being done,” said Mr Donnison.

 

The promotion, which is running from 21-28 February, includes product savings with up to 50% off fencing supplies, as well as three months interest free offered on all fencing products, and free wire with all purchases over $1000.

 

“I’m proud of the work that’s already been done by our farmers and we saw some of it highlighted in the Clean Streams Accord snapshot yesterday. But we’ve still got a way to go,” Mr Donnison said.

 

“The fact is that the rules and regulations are going to keep changing and we need to stay ahead of the game. We want to lead the industry in sustainable dairying and keeping stock out of waterways is an important step.”

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